Hi there 👋 I’m Rob. I help product teams turn complex problems into intuitive, human-centred experiences.

Featured Projects

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Featured Projects *

WeMoney Pro: Building a premium tier

Designing and launching WeMoney Pro, the company’s first paid subscription, to drive scalable, recurring revenue while strengthening member retention and engagement.

WeMoney: Onboarding optimisation & branding

This case study looks at two projects I led: Optimising the onboarding funnel and WeMoney’s branding.

Ortto: Core Experience Redesign

Ortto is an automated marketing software company. I helped redesign the app and champion their first design system.

Snap Ship: Redesigning Canada Post's Online Shipping Tool

After discovery and usability testing, we identified several user pain points and redesigned SnapShip, Canada Post’s most profitable online shipping tool.